With an extraordinary attendance by the cocoa and chocolate sectors, as well as entrepreneurs, journalists, photographers and announcers Vivaelcacao.com celebrated its official launch to have us travel Venezuela through its most coveted seed.
The event took place on November 16th, 2016 at the Plural Space of Trasnocho Cultural, in Caracas, where from 10:00 in the morning, the guests enjoyed an atmosphere of cordiality and reencounter.
Personalities such as Jorge Redmond, president of Chocolates El Rey; Maria Fernanda Di Giacobbe, the Venezuelan cocoa ambassador into the world; Vicente Franceschi, a renowned cocoa historian, member of the Francheschi brand and Hacienda San Jose; Armando Parra from Chococao, in South Lake; Leudys González from Fundación Nuestra Tierra, César Guevara from Aprocao; José López from Nestlé Venezuela; Yurema Cacurri from Bancoex, among others, who have gathered for the launch of the first portal dedicated to promoting Venezuelan cocoa.
Liliana Elías and Fernando Ayala, Publisher and Commercial Director from Vivelcacao respectively, welcomed the guests with words of gratitude and a call for confidence in the country’s cocoa and chocolate sector, in order to continue believing in the sweet gold of Venezuela, with proposals for raising awareness, education and culture as far as cocoa is concerned.
Among cocoa and drums
At the sound of drums, Venezuelan rhythms and a lot of flavour, the musical group @Afrocodigos livened up the event, filling the Plural Space of Trasnocho with energy. Then, the official presentation of the portal to the media took place, followed by an exquisite cocoa and chocolate tasting, offered by Maria Fernanda di Giacobbe and her team of chocolate makers.
The toast stood out for its originality and delicious taste: a cup of hot chocolate that baptised the moment and the palate of the guests.
A quorum for a seed
The call by Vivaelcacao.com was able to gather in the same space those who could make a difference in the cocoa world in Venezuela. The creation of a media exclusively devoted to cocoa and chocolate in our country is further evidence of many people desire to build a sweet path towards national prosperity.
Liliana Elías and Fernando Ayala confirmed their commitment to this sector and honoured their confidence in a project meant to join together the country through its cocoa, creating education, a sense of belonging and new business models where cocoa and chocolate are the winners.
They also expressed their gratitude to the media, who dedicated their time to document the event in details and to give their support to this new initiative. Those who wish to follow Vivaelcacao.com could do it through their social networks: Twitter, Instagram and Facebook by @Vivaelcacao
